EDUCATION

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DePaul University - Chicago, IL

MA, Communications (Public Relations + Advertising) 2014

GPA: 4.0, Magna Cum Laude

Courses: Advertising – Public Relations – Copywriting – PR Writing – Advertising Strategy – PR/Ad Management – Media Planning – Research Methods – Communications Law – Social Media Management – Media, Gender, and Body Image

 

Kalamazoo College - Kalamazoo, MI

BA, English (Writing) 2010

GPA: 3.7, Cum Laude

 

WORK EXPERIENCE

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Consumer Marketing Intern (Jan. 2014 - present)

Weber Shandwick, Chicago, IL

 

Jr. Copywriter (Freelance since Sept. 2014)

Leo Burnett, Chicago, IL

• Work with art directors and designers to interpret message strategies and create innovative campaign ideas based on creative briefs.

• Craft voices for different companies, brands, and projects.

• Write engaging copy for a variety of advertising platforms, including: print, broadcast, digital, social, and out-of-home.

 

Communications Manager (Oct. 2010 - Jan. 2014)

Saint Cru Style, Chicago, IL

• Worked within a limited media budget to restructure and improve the marketing plan by adding fashion (look books/style guides), event (fashion shows + pop-up shops), and social marketing - as well as partnering with other start-ups and large venues to increase company exposure.

• Took initiative to recruit emerging designers and new talent, bringing more followers and increasing brand support and awareness.

• Wrote copy and designed layouts for advertisements and news releases that reached more than 800 consumers and resulted in an invitation to participate in Chicago Fashion Week.

• Managed communications with venues, non-profit organizations, and alcohol brand sponsors for events (fashion shows, photo shoots, and pop-up shops) to maintain successful, lasting partnerships (ex: Bucket Feet, The Wit, and Roof Runway).

• Conducted consumer research to target accurate audiences for fashion and shopping events, leading to better turnouts, greater exposure, and more opportunities to sign clients.

 

Marketing Associate (Feb. 2012 - Jan. 2013)

Sugarcup Trading, Oak Park, IL

• ​​Crafted company voice through social media posts and e-newsletter, which reached over 2,000 customers per month.

• Planned VIP customer event that garnered a 91% turnout and lead to a 34% increase in sales that night.

• Utilized real-time marketing initiatives to advertise new products via Facebook to boost brand awareness, customer walk-ins, and overall profits.

• Conducted focus groups to collect insights about consumer behavior and preferences in order to accurately target customers, resulting in a 21% increase in brand awareness.